1. Introduction
RFDCapital respects the privacy of every individual who interacts with our website, services, and communications. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rfdcapital.lat or engage with our computer systems design and related services. RFDCapital is a professional technology services practice operated by RFDA Holdings, LLC, a limited liability company organized under the laws of the State of Utah, with its principal place of business at 650 N Mill Rd, Heber City, Utah 84032-3087, United States.
Our website and services were developed by Bruce Canyon, the founding systems architect behind RFDCapital. Bruce Canyon designed this platform with data minimization principles in mind, reflecting the same disciplined approach that defines our technology consulting practice.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms described in this Privacy Policy. If you do not agree with any part of this policy, you should discontinue use of our website and services immediately. We encourage you to review this document periodically, as it may be updated to reflect changes in our data practices or applicable legal requirements.
This policy applies to all information collected through our website, email communications, contact forms, and any other interaction channel where this policy is referenced or linked. It does not apply to information collected by third-party websites or services that may be linked from our site, which are governed by their own privacy policies.
2. Information We Collect
We collect only the information necessary to operate our business and provide our computer systems design and related services. The categories of information we may collect include the following.
2.1 Personal Identification Information
When you fill out a contact form, send us an email, or otherwise initiate communication with RFDCapital, we may collect your full name, email address, phone number, company name, job title, and any other details you voluntarily provide in your message. This information is used solely to respond to your inquiry and to determine whether our services align with your needs.
2.2 Technical and Usage Data
When you visit our website, our servers automatically record certain technical data, including your Internet Protocol (IP) address, browser type and version, operating system, referring URL, pages visited, time and date of your visit, and time spent on each page. This data is collected through standard server logs and is used exclusively for security monitoring, performance optimization, and aggregate traffic analysis.
2.3 Communication Records
We retain copies of email correspondence, contact form submissions, and any other written communications exchanged between you and RFDCapital. These records are maintained to ensure continuity of service, to track the history of our professional relationship, and to comply with applicable record-keeping obligations.
2.4 Information We Do Not Collect
RFDCapital does not collect sensitive personal data such as Social Security numbers, government-issued identification numbers, financial account credentials, biometric data, or health information through our website. We do not process payment card information on our web platform. We do not knowingly collect any information from children under the age of sixteen.
3. How We Collect Information
We gather information through several distinct methods, each governed by the principles of transparency and data minimization.
3.1 Direct Collection
Most of the information we possess is provided directly by you when you submit a contact form on our website, send an email to support@rfdcapital.lat, call our office at +1 (786) 636-3703, or engage with us during a consulting engagement. You control the scope and nature of the information you share in these interactions.
3.2 Automated Collection
Technical data is collected automatically through standard web server logging mechanisms and through a minimal set of functional cookies necessary for the operation of our website. We do not deploy behavioral tracking scripts, advertising pixels, or browser fingerprinting technologies.
3.3 Third-Party Sources
In limited circumstances, we may receive information about you from third parties such as professional networking platforms, industry directories, or referral partners. When we receive such information, we treat it with the same level of care as information you provide directly.
4. Use of Collected Information
Every use of your information by RFDCapital is tied to a specific, legitimate business purpose. We do not engage in speculative data processing or profiling. The purposes for which we use collected information are enumerated below.
4.1 Service Delivery
We use your contact information and project details to prepare proposals, conduct technical assessments, design system architectures, deliver consulting services, and communicate project status throughout the engagement lifecycle.
4.2 Communication and Support
We use your email address and phone number to respond to inquiries, provide technical support, schedule meetings, and send service-related notifications. We do not send marketing newsletters, promotional offers, or unsolicited commercial communications.
4.3 Website Improvement
Aggregated, anonymized usage data helps us understand how visitors navigate our website, which pages are most frequently accessed, and where improvements to content or structure may be warranted. This data is never linked to individual identities.
4.4 Legal Compliance and Security
We process and retain information as necessary to comply with applicable laws, regulations, and legal processes; to enforce our Terms of Service; to detect and prevent fraudulent or unauthorized activity; and to protect the rights, property, and safety of RFDCapital, our clients, and the public.
5. Data Storage and Retention
RFDCapital stores your information on secure servers located within the United States. We implement appropriate administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of stored data.
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. The specific retention periods are as follows: contact form submissions and email correspondence are retained for a period of three years from the date of last communication; engagement records and project documentation are retained for seven years following project completion in accordance with professional service record-keeping standards; server logs and technical data are retained for a rolling twelve-month period; and aggregate, anonymized data may be retained indefinitely for analytical purposes.
When the retention period for any category of data expires, we securely delete or irreversibly anonymize the relevant records. You may request earlier deletion of your personal data by contacting us at the email address provided in Section 14 of this policy, subject to any legal obligations that require us to retain certain records.
6. Data Sharing and Disclosure
RFDCapital does not sell, rent, trade, or lease your personal information to any third party for any purpose. We do not monetize user data. The limited circumstances under which we may share information are detailed below.
6.1 Service Providers
We may engage trusted third-party service providers to perform functions on our behalf, such as website hosting, email delivery, and data storage. These providers are contractually bound to process data only in accordance with our instructions and to maintain confidentiality and security standards consistent with this policy.
6.2 Legal Obligations
We may disclose information if required to do so by law, court order, subpoena, or other legal process; or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others; to investigate fraud; or to respond to a government request.
6.3 Business Transfers
In the event that RFDA Holdings, LLC undergoes a merger, acquisition, reorganization, or sale of all or a portion of its assets, user information may be among the transferred assets. You will be notified via email or a prominent notice on our website of any change in ownership or use of your personal information.
7. Cookies and Tracking Technologies
RFDCapital takes a conservative approach to cookies and tracking. Our website uses only essential, first-party cookies that are strictly necessary for the operation of the site. These include session cookies that maintain your navigation state while you browse and security cookies that help prevent cross-site request forgery.
We do not use advertising cookies, social media tracking pixels, analytics cookies from third-party providers, or any form of cross-site tracking. We do not participate in advertising networks or real-time bidding exchanges. We do not build user profiles for behavioral advertising or automated decision-making.
Most web browsers allow you to control cookie settings through their preferences panel. You may configure your browser to reject all cookies or to alert you when a cookie is being set. Please note that disabling essential cookies may affect the functionality of certain website features.
8. Third-Party Services
Our website may contain links to external websites, platforms, or services that are not operated by RFDCapital. Clicking on these links will direct you to third-party sites that have their own privacy policies and data handling practices.
We exercise no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly encourage you to review the privacy policy of every site you visit. The inclusion of a link on our website does not constitute an endorsement of the linked site or its operators by RFDCapital or RFDA Holdings, LLC.
If we integrate any third-party service into our website in the future—such as a client portal, scheduling tool, or document sharing platform—this policy will be updated to reflect that integration and the associated data flows will be described transparently.
9. Data Security Measures
RFDCapital implements and maintains a comprehensive set of security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security posture is informed by the same systems architecture principles that govern our client engagements.
These measures include: encryption of data in transit using Transport Layer Security (TLS) protocols; encryption of data at rest on all production storage systems; network-level access controls including firewalls and intrusion detection systems; application-level security controls including input validation, output encoding, and protection against common web vulnerabilities; role-based access control with the principle of least privilege; regular security assessments and vulnerability scanning; secure development practices including code review and dependency management; and incident response procedures with defined escalation paths.
While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is absolutely secure. We cannot guarantee the absolute security of your data, but we commit to responding promptly to any suspected data breach and notifying affected individuals and relevant authorities as required by applicable law.
10. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information. RFDCapital respects these rights and provides mechanisms for you to exercise them.
10.1 Right to Access
You may request a copy of the personal information we hold about you. We will provide this information in a structured, commonly used, and machine-readable format within a reasonable timeframe, typically within thirty days of verifying your identity.
10.2 Right to Rectification
If you believe that any personal information we hold about you is inaccurate or incomplete, you may request that we correct or supplement that information. We will act on such requests promptly after verification.
10.3 Right to Deletion
You may request that we delete your personal information from our systems. We will comply with such requests to the extent that we are not required to retain the information by applicable law or for legitimate business purposes such as ongoing contractual obligations or dispute resolution.
10.4 Right to Restrict Processing
You may request that we limit the processing of your personal information under certain circumstances, such as when you contest the accuracy of the data or object to our processing activities.
10.5 Right to Object
You may object to the processing of your personal information for direct marketing purposes or for processing based on legitimate interests. As stated elsewhere in this policy, RFDCapital does not engage in direct marketing, so this right applies primarily in the context of our service delivery activities.
10.6 How to Exercise Your Rights
To exercise any of the rights described above, please contact us at support@rfdcapital.lat. We may need to verify your identity before processing your request. We will respond to all verified requests within the timeframe required by applicable law.
11. International Data Transfers
RFDCapital is headquartered in the United States, and our servers, operations, and service providers are located within the United States. If you access our website or services from outside the United States, you acknowledge that your information will be transferred to, stored in, and processed within the United States.
The data protection laws of the United States may differ from those of your country of residence. By using our website or services, you consent to the transfer of your information to the United States and to the processing of your information in accordance with this Privacy Policy and applicable United States law.
We take steps to ensure that any international transfer of personal data is conducted in compliance with applicable legal requirements. If you are located in the European Economic Area, the United Kingdom, or Switzerland and believe that the transfer of your data to the United States does not provide adequate protection, please contact us so that we may discuss appropriate safeguards.
12. Children’s Privacy
Our website and services are not directed to individuals under the age of sixteen. We do not knowingly collect, use, or disclose personal information from children under sixteen years of age. If we become aware that we have inadvertently collected personal information from a child under sixteen without verifiable parental consent, we will take immediate steps to delete that information from our systems.
If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us at support@rfdcapital.lat. We will investigate the matter promptly and take appropriate action in accordance with applicable law, including the Children’s Online Privacy Protection Act (COPPA) where applicable.
We encourage parents and guardians to monitor their children’s online activities and to instruct their children never to provide personal information through websites or online services without parental permission.
13. Changes to This Privacy Policy
RFDCapital reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, operational requirements, or legal obligations. When we make changes, we will revise the effective date at the top of this page and post the updated policy on our website.
For material changes that significantly affect how we handle your personal information, we will provide additional notice, which may include a prominent banner on our website, direct email notification to individuals with whom we have an active business relationship, or both. We encourage you to review this Privacy Policy periodically to stay informed about our data practices.
Your continued use of our website or services after the effective date of a revised Privacy Policy constitutes your acknowledgment and acceptance of the updated terms. If you disagree with any changes to this policy, you should discontinue use of our website and services and contact us to discuss the disposition of any personal information we may hold about you.
14. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through any of the following channels. We take privacy inquiries seriously and will respond within a reasonable timeframe, typically within five business days.
Email: support@rfdcapital.lat
Phone: +1 (786) 636-3703
Postal Mail:
RFDCapital c/o RFDA Holdings, LLC
650 N Mill Rd
Heber City, UT 84032-3087
United States
Our website, developed by Bruce Canyon, is maintained as a professional platform for RFDCapital’s computer systems design and related services. If you encounter any technical issues with the website or the privacy-related features described in this policy, please include relevant details in your communication so that we may address the matter efficiently.
15. Governing Law
This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the State of Utah, without regard to its conflict of law principles. Any legal action or proceeding arising under this Privacy Policy shall be brought exclusively in the federal or state courts located in Utah, and the parties hereby irrevocably consent to the personal jurisdiction and venue of those courts.
If any provision of this Privacy Policy is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect to the maximum extent permitted by law.
This Privacy Policy constitutes the entire agreement between you and RFDCapital regarding the collection and use of your personal information through our website and services, and supersedes any prior agreements or understandings, whether written or oral, relating to such subject matter.